Professional Diploma in Digital Marketing (nima dmi)

This course gives you an extensive introduction to the essence of digital marketing. In addition to the basis of digital marketing, strategy and planning, search, social media, advertising, e-mail marketing and analytics are discussed. The program is for the most part online, at your own time and location. In addition, there are 2 classroom sessions. On these days you, and your fellow students, will be presented a number of best practice cases that support the theory you studied via e-learning.

Digital Marketing Institute

The training is compiled by digital marketing professionals and validated by the Digital Marketing Institutes Industry Advisory Council. It gives you the opportunity to get a worldwide recognized professional digital marketing certification. The Digital Marketing Institute sets a global standard in digital marketing and sales certification, with over 18,000 certified professionals in over 80 countries.

In Summary

Lectures: E-learning & 2 classroom sessions
Duration: 6 weeks (ex. exam )
Investment: €1950,- ex. VAT, ex. examination fees
Location(s): Amsterdam, Leusden

The course Professional Diploma in Digital Marketing is a combination of self-study and 4 classical colleges (2 days).

Self-study, via e-learning

Theory and backgrounds in the form of videos via our online learning environment. The official DMI study material (in English) is used.

  • Introduction to Digital Marketing
  • Search Marketing: SEO
  • Search Marketing: PPC
  • Digital Display Advertising (DDA)
  • Email Marketing
  • Mobile Marketing
  • Strategy & Planning

Classroom sessions, best practices

During the classroom sessions, theory is linked to practice by our experienced teachers, using a range of national and international best practice cases. The following topics will be discussed:

  • Digital crossmedia strategy
  • M-Commerce
  • Social Media Marketing
  • Analytics


  • The program is concluded with a 3-hour (English) DMI exam.
  • The exam is digitally taken at one of the Pearson VUE locations, in the Netherlands.
  • The exam is divided into three parts; participants must achieve a score of at least 60% in each part to pass the exam.
  • Immediately after the exam you will receive the results.
  • The exam must be completed within 24 weeks after completion of the course.
  • The costs for the exam are € 180 and must be paid to Pearson VUE upon registration for the exam.

Result: What do you achieve with this course?

The course Professional Diploma in Digital Marketing teaches you to think in 'online' and to succesfully develop and implement online marketing activities. You learn to develop an online marketing vision for your organization.

  • You learn to work with the digital marketing mix, including search engine marketing, advertising, email marketing, and mobile marketing
  • You know how to apply digital marketing concepts to any organization
  • You can participate in inspirational clinics that we organize regularly during and after your education
  • You will receive the internationally recognized NIMA DMI Certificate after successful completion of your exam

Who should attend the course Professional Diploma in Digital Marketing?

The degree of Professional Diploma in Digital Marketing is intended for (young) marketing professionals such as marketing (communication) employees who want an internationally recognized digital marketing certificate. And for anyone who aspires to pursue a career in digital marketing.

Preliminary education

  • This course does not require any specific preliminary education, but some knowledge of marketing is a prerequisite
  • You have at least MBO work and thinking level
  • A good command of the English language is a must

Lecture Times and Duration

  • Self-study is approximately 30 hours for the entire program (including exam preparation)
  • Classical colleges: 4 colleges of 3 hours (spread over 2 days) *
  • The DMI exam takes 3 hours
  • ​This course can easily be combined with a (busy) work schedule

Classroom sessions

  • Start September 14th (live webinar): classroom sessions on Thursday 12th and 26th of October
  • Lecture times for classroom sessions: 09:30 - 16:30 uur


  • Tuition fee € 1,950
  • Certified DMI Exam: €180. This must be paid to Pearson VUE upon registration for the exam. The reimbursement costs are € 60, -.
  • All of these prices are exclusive of VAT
  • You will receive the invoice approximately 2 weeks before commencement of your education

Payment options

We provide possibilities for VAT-exempt invoicing and payment in instalments. Please ask about the possibilities.

* Prices mentioned are the current and valid prices per April 1st 2017. These are the costs that will be charged after you have registered. It may be that the brochures stipulate different prices, but the prices stated on the website prevail.

Beeckestijn Business School staff consists of the leading digital professionals in the country with years of experience in digital business and social media marketing. Our skilled instructors assure that your lectures are delivered by practitioners with the knowledge of the best techniques and latest trends. Thus the lectures offer an interesting mix of theory, strategy and practice, using inspiring business cases and examples.

Please feel free to schedule an appointment for a free personal consultation and career advice to find out if you are eligle to enroll in the programme. We also willhelp you in making the decision whether the programme will match your career goals and professional expectations. Contact us, free of obligation.

Beeckestijn Business School chooses central locations that are easy to reach both by car and by public transport.

Thursday, September 14 2017, Amsterdam (Day)
Thursday, September 14 2017, Leusden (Day)