Become a digital leader & lead your organization through the digital transformation
Due to the emergence of new technologies and new media, there is a growing need for digital marketing professionals. Professionals who can operate at a strategic level, make the organization future-proof, develop new business models and ensure that they can respond quickly to changing customer needs.
The postgraduate programme Digital Marketing Strategy & Leadership will help you bring your strategic digital and online knowledge & expertise to the next level, with a managerial goal in mind: managing and directing change.
- The latest online marketing trends and developments
- How you can translate these insights into a digital marketing vision and strategy
- To develop new business models
- To translate your digital marketing strategy into an online marketing plan
- How to use the digital marketing mix optimally to achieve your marketing objectives
- How you can measure, analyze and optimize the results of your online activities
- You write your own digital marketing plan reviewed by professionals from the field
Because of our experienced teachers, practical knowledge and many cases and interaction with group members, you will learn how to become a 'digital leader' within 4 months.
Language of instruction: English