Learn developing a digital marketing strategy and drive your brand
New technologies and media evidently lead to new revenue models, competitors and customer behaviour. This also impacts the way in which organizations and institutions are managed. There is a growing need for concrete knowledge about digital and online marketing at a managerial level. How can I make my current organization future-proof? How do I develop successful new business models? How do I respond to changing markets and clients? How do I arm myself with the knowledge I need to not get bogged down in five-year plans and and operate in a more agile way?
The postgraduate programme Digital Marketing Strategy & Leadership will help you bring your strategic digital and online knowledge & expertise to the next level, with a managerial goal in mind: managing and directing change.
The postgraduate programme Digital Marketing Strategy & Leadership has been developed for professionals and managers who want to make the most of digital and online marketing and to use it for strategic purposes. In a span of 5 months you will learn how to successfully develop digital and online marketing at a managerial and strategic level and how to develop new business models and give advice about this. Thanks to the very experienced teachers, the interaction with your fellow students, the practical knowledge and many case studies, you will learn how to become a digital and online leader within 5 months.
Language of instruction: English